![]() Kwality (now Kwality Walls): Feast and cornetto became the rage in the 90s.Their “Ball Ice Cream” became an instant hit among the kids around the 1990s, since 1948 in the business. Joy Ice Cream is one of the oldest in Mumbai.Let’s glance through some of the oldest as well as vintage ice cream brands the majority of them were family owned. ![]() Cities like Mumbai, Kolkata, Bangalore, Pune, and Ahmedabad have especially contributed to the development and popularisation of the ice cream market in India. There are quite a few brands that can be termed “vintage brands” because of their existence since pre-independence. Let’s revisit a few popular ice cream brands of the retro era, some of which have now become Pan India brands over the years, surviving the onslaught of fierce competition. It has been a great journey for the industry to achieve a CAGR of over two digits over the past several years, reaching past Rs. The overall size of the ice cream industry was not significant until 80s or so. For the majority of them, ice cream was a luxury item, but it was essential for celebrations, birthdays, parties, and any joyous occasions. The overall market and the consumption pattern were quite seasonal for the ice cream industry. Until 80s or even the 1990s, there were a handful of local but dominant ice cream players who were quite popular amongst consumers. There were flavours and a few local brands in those days that defined our childhoods, making our summers more fun and memorable. Hand-churned ice cream was the ultimate delicacy of mid-society India until the 1980s. From toddlers to senior citizens, everyone loved ice cream. Ice cream was considered an item of joy and celebration. This was the scenario in most Indian households until the 1980s. A little scoop of ice cream can take most of us right back to a summer vacation or an after-school social ritual. When I think of ice cream, the top flashback triggers in my mind are: wooden kothis, summer holidays, family treats, a festival-like atmosphere, gatherings of friends and relatives, and scores of eager and excited hands to help you with the making of freshly churned kothi ice cream at your door step.
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